Design that works at every level
Multidisciplinary designer and design leader. Background in graphic design, evolved into UX, product strategy, and design operations. I care about the quality of the work and the system that produces it. The team, the process, and the conditions that make good design repeatable.
Currently leading design operations at Elisa
Finland's largest telco
Digital from day one. E-commerce, graphic design, and then UX as the field grew around me.
Alongside that, over a decade of my own side hustle: brand identities, visual systems, digital presence for startups and small businesses. The two tracks have always fed each other.
