How I like to work

No two projects are ever the same. But across all of them, I tend to rely on a set of principles and methods to guide me

No magic, just good methods and putting in the work

  • Understand the problem, users, and context deeply before jumping to solutions.

  • Generate ideas broadly, test concepts, and refine based on feedback.

  • Work closely with product managers, developers, and stakeholders to align and deliver.

  • Sweat the details. Polish matters as much as the concept.

  • Projects evolve. I know how to adapt while keeping quality and intent intact.

My skillset

  • Design leadership

    Leading multidisciplinary teams, setting a clear vision, and creating an environment where designers can thrive. Ensuring collaboration, execution, and structured processes that support high-quality work.

  • Cross-functional collaboration

    Partnering closely with product, engineering, data, and business teams. Aligning diverse perspectives, balancing needs, and building shared ownership to drive meaningful outcomes.

  • Product strategy

    Aligning design with business goals to drive growth and user value. I spot opportunities, shape roadmaps, and back decisions with insights and data.

  • Design operations and ways of working

    Defining processes, rituals, and collaboration models that help teams stay focused and deliver consistently. Creating clarity and removing friction from everyday design work.

  • Facilitation & project management

    Running workshops, co-creation sessions, and strategic discussions to align teams and move projects forward. I bring structure to collaboration so teams can focus and deliver.

  • UX & interaction design

    Designing intuitive experiences through clear structures, flows, and interactions. I ground decisions in research, prototyping, and accessibility to create usable and engaging solutions.

  • Service design

    Shaping user-centered services through research, journey mapping, and close collaboration. I help teams identify pain points and find opportunities across the full service experience.

  • User research and insights

    Planning and synthesizing research to understand users, uncover needs, and guide design decisions. Turning insights into direction and opportunities that shape better products.

  • Design systems

    Building and using design systems to create consistency, efficiency, and scale. I focus on principles, components, and documentation that empower designers and developers alike.

  • Branding & visual identity

    Helping startups and small businesses craft strong brands. I create cohesive visual identities and digital presence that build recognition and connect with audiences.

  • Graphic design

    Bringing function and beauty together across digital and marketing materials. I design interfaces, presentations, and content that communicate clearly and make experiences more enjoyable.