RAY Nettipokeri – A stylish & modern visual identity

RAY Nettipokeri was an online poker platform operated by Finland’s national gaming company, RAY (Raha-automaattiyhdistys). The goal was to create a sophisticated and modern visual identity that resonated with the target audience while maintaining a strong brand presence.

The black and gold color scheme was derived from the existing brand identity, while green was introduced to reference the traditional poker table felt (verka), reinforcing an authentic casino feel. The branding was implemented seamlessly across the online platform, mobile service, and marketing materials, ensuring a consistent and engaging poker experience.