Campaign identity

Onnenkortit was a promotional campaign run on RAY Nettikasino, Finland’s state-run online casino operated by Raha-automaattiyhdistys (RAY). The campaign aimed to engage players with a fun, interactive game mechanic while maintaining the visual style of online casino games.

Project Overview

The campaign was developed in-house with a small core team, including a marketing specialist, a developer, and myself. Together, we created:

• Campaign logic & game mechanics – A daily lucky card draw with bonus draws on special days.

• Custom landing page – A dedicated site for participants to engage with the game.

• Copywriting & Marketing Materials – Promotional content across digital channels.

• Visual Identity – A casino-inspired aesthetic that seamlessly aligned with RAY Nettikasino’s existing branding.

The result was a cohesive, engaging, and visually compelling campaign that successfully captured player interest and reinforced the casino’s brand experience.