A Refined and architectural visual identity

Laura Suominen is an interior architect specializing in refined, architectural, and minimalist design. The goal of the visual identity was to reflect her precise, understated, and highly curated aesthetic while ensuring a timeless and sophisticated brand presence.

Project Brief

The identity needed to be extremely minimalist, aligning with architectural design principles—clean, structured, and free from excess. Every element was designed to feel intentional, reflecting Laura's design philosophy of simplicity, balance, and refinement.

The outcome was a pared-down yet distinctive identity, allowing her work to take center stage while subtly reinforcing her expertise and design sensibility.