Scoopify is a digital platform that connects professional text content producers with companies that need content production. Its goal is to provide a place where it is efficient and quick to find the right writer for every need.

The goal of the project was to create a strong visual identity and a simple yet effective website to introduce the service. Given that the company was still in development, all available resources were directed toward building the platform itself. Therefore, the branding and web presence had to be executed as cost-effectively as possible while still maintaining a high-quality, professional look.

A key challenge was the lack of budget for brand photography, combined with the client’s desire to avoid generic stock images. To solve this, we applied strong color filters to imagery, creating a distinct visual style that felt cohesive and unique while avoiding the typical "stock photo" aesthetic.

Project Brief

1. Visual Identity & Art Direction – Designed a distinctive and professional brand identity that reflected the company's focus on crowdsourced content.

2. UI Design – Created the initial UI for the website, ensuring a clean and engaging presentation of the service.

3. Cost-Efficient Execution – Focused on delivering a strong brand presence with minimal resources, aligning with the startup’s budget constraints.